CHRYSLER GROUP
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Sales of All-New
Dodge Durango Running 14 Percent Ahead of Last Year
Both Jeep and
Dodge Brands Poised for Future Growth
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Chrysler Group SUV Sales Humming Along in 2004
Auburn Hills,
Mich. - Chrysler Group's SUV sales are humming along in 2004 with all four
Chrysler Group SUVs - Jeep® Grand Cherokee, Jeep Liberty, Jeep Wrangler
and Dodge Durango showing significant year-over-year sales growth of 17 percent
in year-to-date sales through April.
The entire lineup of Jeep vehicles
has posted strong sales gains in 2004, rising 17 percent over year-to-date
sales of 2003. Jeep Wrangler had the best April in its history, with
sales surging 53 percent, following a record sales month in March.
Year-to-date Jeep Wrangler sales of 29,393 for 2004 are up 52 percent compared
to the same period in 2003. Jeep Liberty sales of 57,326 are 13 percent
ahead of last year, while Jeep Grand Cherokee sales are up 8 percent at 64,200
units. "The Jeep brand will continue to provide rugged, versatile 4x4 vehicles
which fulfill the brand's promise of freedom, adventure, mastery and
authenticity," said Jeff Bell, Vice President - Jeep. "It's a reputation
Jeep has earned during more than six decades of 4x4 leadership. As
we grow the brand, Jeep vehicles will continue to be what they have always
been - the most capable.
"The all-new Jeep Wrangler Unlimited - which
offers more versatility in terms of length, cargo space and rear-seat leg
room to the icon of the Jeep brand - is now available in dealerships
nationwide. Also, three additional Jeep branded products are set to
launch later this year, including the all-new 2005 Jeep Grand Cherokee and
2005 Jeep Liberty Renegade and Diesel models. Sales of the all-new Dodge
Durango, which launched late last year, are also showing significant
gains. Durango sales of 38,602 units through April are 14 percent better
than last year when 33,591 units were sold. "Dodge Durango continues the
Dodge heritage of being bold, powerful and capable," said Darryl Jackson,
Vice President - Dodge. "The new Dodge Durango offers more of everything
- more space, more comfort, more capability and more power with its best-in-class
HEMI® engine." Driven in part by the success of Chrysler Group SUVs in
2004, Chrysler Group sales through April improved 2 percent to 706,515 units
compared to sales of 688,863 units through April 2003.
CHRYSLER GROUP
DaimlerChrysler Communications,
May 20, 2004 |
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