a Go! Dodge Nitro will be the brand's first mid-size SUV, completing the
Dodge brand's current lineup of cars, minivans, trucks, commercial vehicles
and full-size SUV
Dodge Nitro's a Go!
At the California
International Auto Show today, the Chrysler Group confirmed production of
the Dodge Nitro mid-size SUV for the 2007 model
Nitro will be the first mid-size SUV for Dodge,
completing the brands current lineup of cars, minivans, trucks, commercial
vehicles and a full-size SUV. The Dodge Nitro will strengthen and grow
the Dodge brand by allowing us to attract a new buyer, said Steven
Landry, Vice President - Dodge Marketing, Chrysler Group. Dodge Nitro
will be more than just another typical mid-size SUV; it will attract customers
looking for distinctive style, affordable performance and utility.
The Dodge Nitro is based on the Dodge Nitro concept vehicle that was unveiled
at the 2005 Chicago Auto Show in February, 2005. The Dodge Nitro concept
vehicle, along with the Dodge Caliber concept vehicle unveiled at the 2005
Geneva Auto Show in March, 2005, signify the global expansion of the brand,
and embody the bold, powerful and capable characteristics of Dodge. Both
the Dodge Nitro and Dodge Caliber will be available for markets outside North
With a uniquely bold, powerful design statement that will ignite the mid-size
SUV segment, the Dodge Nitros crisp lines and substantial body size
create a brawny character not found in any other mid-size SUV. The Dodge
Nitros spacious interior is both functional and flexible for people
and cargo. Chrome, silver and red accents have a dynamic presence throughout
the interior. The five-passenger Nitro is designed to attract a customer
seeking a distinctive style, sporty performance and cargo flexibility.
A new slant on one of the worlds most competitive segments, the Dodge
Caliber concepts powerful design shatters the conventional definition
of what a global compact car should be. As a five-door vehicle that features
a rear hatch, the Dodge Caliber concept combines a sporty, coupe-like profile
with the strength, stance and functionality of an SUV. Dodge Calibers
powertrain will offer many firsts - it will be the first Chrysler Group
vehicle to offer the full range of World Engines and a Continuously Variable
Transmission (CVT2), which contributes to a 6 - 8 percent improvement
in fuel economy compared with a traditional fourspeed automatic transmission.
A 2.0-liter turbo diesel engine will be available for markets outside North
America. The Dodge Caliber also will be Chrysler Groups first all-wheel
drive Csegment vehicle.
Armed with these seven all-new vehicles, momentum for the Dodge brand will
continue to build this year and in 2006:
Dodge Charger - unleashed, and in dealerships
Dodge Ram Mega Cab - the largest cab in the business
Dodge Ram 1500 - the first pickup to offer fuel-saving cylinder
deactivation, with an allnew frame (among others) for '06
Dodge Charger SRT8 - a Charger on steroids with 425 horsepower
Dodge Viper SRT10 Coupe - officially tops off the Viper
lineup and, of course, offers 500 horsepower
Dodge Nitro - will ignite the mid-size SUV market
Dodge Caliber - a global vehicle that shatters the conventional compact
With a U.S. market share of 6.9 percent, Dodge is the fifth-largest nameplate
in the United States and the eighth-largest nameplate in the automotive industry.
In 2004, Dodge sold more than 1.4 million vehicles in the global market.
Dodge continues to lead the minivan market segment with a 20 percent market
share in the United States. In the truck market, Dodge has an 18 percent
market share. In the car market, volume markets outside of North America
starting in 2006.
Anaheim, CA, October 5, 2005