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New
face of Mercedes-Benz Fashion Week Berlin 2009 Julia Stegner is the new face of the international fashion activities of Mercedes-Benz ( December 17, 2008 )
Mercedes-Benz
and fashion - a perfect match
|
Mercedes-Benz Fashion Week Berlin comes to brilliant close with Vivienne
Westwood Berlin's renaissance as one of Europe's top fashion capitals unfolds
Stuttgart/Berlin. Mercedes-Benz Fashion
Week Berlin Spring/Summer 2009 was concluded in glamorous style with a splash
of eccentricity, with Vivienne Westwood's show adding the crowning touch.
Taking part in Mercedes-Benz Fashion Week Berlin for the first time, the
'grand dame of punk' turned to Ancient Greece for inspiration for her latest
'Anglomania' line of casual wear. Scores of celebrities including Kim Cattrall,
Eva Padberg and Karoline Herfurth were on hand to admire the English fashion
queen's column-like draped jersey robe creations, vine and vase printed t-shirts,
as well as dresses that combined antique tailoring with 50s accents. The
audience was equally impressed by the new collection of Kai Kühne, who
once again surprised with an astonishing mix of classic lines and avant-garde
vision. Shortly before the show, actress Karoline Herfurth and Mercedes-Benz
fashion ambassador Eva Padberg had a chance to chat with Kühne backstage
about the latest fashion trends and 'must-haves' for women next summer. The
New York-based German designer revealed to them that architecture is his
current source of inspiration, and that he intends to stay in Berlin for
two more days. Perhaps Kühne will be inspired by Berlin's architecture
as he designs his next fall/winter collection. The fashion designers, event
organizer IMG and title sponsor are all extremely pleased with how successfully
the third Mercedes-Benz Fashion Week Berlin unfolded. "With a total of 26
fashion shows by top designers and superbly talented newcomers along with
the presentation of the new 'Mercedes' fashion award, Mercedes-Benz Fashion
Week Berlin has impressively demonstrated that it belongs among the world's
top fashion events," stated Dr. Kristina Hammer, Director Global Marketing
Communications Mercedes-Benz. "Berlin is well on its way to reclaiming its
status as one of Europe's most important fashion capitals. In collaboration
with event organizer IMG and the Berlin Senate, we will continue to pursue
this objective, and are already looking forward to the next Mercedes-Benz
Fashion Week Berlin in January 2009."
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