ZUR DEUTSCHEN VERSION
New initiative for more personal approach
- AMG, the performance brand within Mercedes-Benz Cars, is establishing 175
new AMG Performance Centers worldwide by the end of next year thus offering
a more personalized service to customers.
A commitment to first-class service quality at every stage
in the customer relationship is one of the key elements of the AMG brand
promise of "Performance". This focus on developing an even closer relationship
with customers extends to a total of 15 countries. A very special brand
experience is also delivered by the AMG Performance Roadshow. The redesigned
sales showrooms of the AMG Performance Centers are characterized by a
consistently applied and unique AMG brand identity. High-quality materials,
exclusive furnishings and a palette of colours that is representative of
AMG create an exclusive atmosphere for sales discussions. An oversized AMG
engine badge serves to remind visitors of the company's philosophy of "One
Man - One Engine": The assembly of each powerful AMG engine by just one engineer.
The individualization options available through the designo programme are
also reflected at the AMG Performance Centers in the form of paintwork and
leather samples. The targeted training of AMG Sales and Service experts all
over the world through a uniform coaching partner ensures first-class service
delivery at every touch-point throughout the customer relationship. A 'hotline'
to the home of AMG in Affalterbach also guarantees that the high standards
of service expected by AMG customers can be met: Every AMG Performance Center
can make direct contact with an AMG expert, should they have any questions
about the product or specific configuration possibilities.
AMG Performance Roadshows with exclusive
A special brand experience will be provided by a series of
AMG Performance Roadshows. These exclusive events will allow some 200 customers
at each of the 175 AMG Performance Centers to experience the world of AMG
in more detail. Expert presenters will talk to customers and prospective
customers about the history and the fascination of the AMG brand.
High-performance vehicles from the current AMG range will be available for
intensive test drives; while a display of exclusive vehicles from the AMG
PERFORMANCE STUDIO, such as the SL 63 AMG "Edition IWC" will serve to underline
AMG's expertise in the development and design of extraordinary sports cars.
Training for AMG Performance Centers in two
Training for the 175 Mercedes-Benz Sales Partners to become AMG Performance
Centers will be undertaken in two waves: While these comprehensive measures
are already well underway in the key AMG markets of Germany, the US, Japan
and China, AMG is currently preparing the roll-out in further regions.
|Daimler Communications, 70546
Mercedes-Benz - a brand of Daimler AG, November 20, 2008
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