production partner Magna Steyr
Munich. After its successful introductory stage the Sports Activity Vehicle BMW X3 is in vigorous demand on the European and American markets.
Already in the first phase of its introduction on the market during the first quarter of 2004 approximately 11,000 BMW X3 vehicles have been delivered to the customers. The U.S.A. proved to be the best market with a sales volume of approximately 4,500 in the first quarter followed by Germany (roughly 2,500) and Italy (roughly 1,000). The introduction of the vehicle on the British market in May and on the Japanese market (June) will further speed-up the sales. By order of the BMW Group the four-wheel drive vehicle - manufactured by Magna Steyr in Graz/Austria - will be produced in three shifts in order to adequately cope with the vigorous demand. Thus the manufacturing capacity is increased by one third, i.e. from 300 to 400 vehicles daily.
The BMW X3 is assembled by BMWs production partner Magna Steyr on an assembly line especially built for this purpose according to BMW standards. The BMW Group supplements and widens own capacities by this job order production, capacities that are established in the BMW Group production network at 23 locations on four continents.
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