2006
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Porsche enjoys unsurpassed prestige in USStuttgart. A very special honour has been bestowed upon Dr. Ing. h.c. F. Porsche AG, Stuttgart, on its key sales market, the US. Porsche has been awarded first place in a survey conducted among the nation's top earners asking which luxury automobile brand is the most prestigious. The manufacturer of premium sporty vehicles emerged victorious over its competitors from all over the world. The representative survey was carried out by Luxury Institute, New York, which questioned more than 500 households with a gross annual income of at least USD 200,000 and a net worth of at least USD 750,000. According to the Luxury Institute, the reasons for the success of the Porsche brand are its "uniqueness" and its "exclusivity". In addition, the survey found that the brand is most frequently driven by people who are "admired and respected by others". "We are delighted to be crowned as the most prestigious premium brand for the second time in a row," said Peter Schwarzenbauer, President and CEO of Porsche Cars North America" This goes to show that our product strategy is absolutely on the money."
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