MINI handed American creative double-act The Blonds the latest addition to
the MINI family – a new MINI Convertible – to serve as the canvas
for their inspiration. The brains behind The Blonds are Puerto Rican Phillipe
and US designer David Blond. The Life Ball MINI 2009 is dedicated to their
friend Katy Perry. The singer has been in the music business since 2001 and
achieved her international breakthrough in May 2008 with the worldwide hit
"I Kissed a Girl". Its success was then surpassed by the follow-up single
"Hot N Cold". Katy will escort "her" MINI down the Blue Carpet at the Life
Ball. The Blonds specialise in stand-out couture oozing sex appeal and glamour.
Their outfits are striking, richly decorated and complemented by knock-out
accessories: sparkling, dazzling, dramatic. Stars such as Beyoncé,
Alicia Keys, Rihanna, Shakira, Madonna, Britney Spears and Dita von Teese
have all worn creations by The Blonds at big occasions. And now The Blonds’
signature style and Katy Perry’s personal look have come together to
produce a one-off piece of automotive couture: the Life Ball MINI 2009.
"MINI is a long-standing Life Ball Partner with an exceptionally fine
understanding of how to incorporate creativity into the fulfilment of a
partnership," said Life Ball organiser Gery Keszler. "Year after year, the
Life Ball MINIs created by the designers of the Life Ball Fashion Shows provide
stunning evidence of this. The Life Ball MINI 2009 will be a special edition
reflecting a life in the limelight; after all, international pop star Katy
Perry and New York’s The Blonds – the designers of this year’s
Life Ball Fashion Show – are responsible for the Life Ball MINI. The
signature features of the pop princess and the cutting-edge designers are
sex appeal and maximum glamour, set off by striking, richly decorated, knock-out
accessories. I wish the future owner lots of fun with the Life Ball MINI."
MINI. A history of success.
The MINI has been a magnet for public affection ever since its
launch in September 2001. In April 2007 – just six years after the start
of series production – the one-millionth MINI rolled off the assembly
line at the Oxford plant in England. The design, charisma and agile handling
of the MINI made it a highly desirable car from day one. The
new MINI Convertible lays on an even more intense experience of freedom on
the road. With its beautifully evolved design and extended functionality,
state-of-the-art chassis technology, even more powerful and yet more economical
engines, and further optimised safety systems, the latest edition of the
open-top four-seater builds soundly on proven strengths. Added to which,
new and attractive colour options and equipment details lend an extra level
of appeal. An unbeatable standard of materials and workmanship reinforces
the stand-alone status of the MINI Convertible as the only open-top premium
car in its segment. It goes without saying that the new MINI Convertible
comes with the latest fuel-saving systems and optimisations. This MINIMALISM
strategy includes the Auto Start Stop Function, Brake Energy Regeneration
and the Shift Point Display. All of these measures reduce fuel consumption
and therefore CO2 emissions.
The social commitment of the BMW Group.
Worldwide measures to combat HIV/AIDS are one of the main elements of the
corporate and social policy pursued by the BMW Group. The company’s
involvement in South Africa is particularly wide-ranging, covering a
comprehensive workplace programme for employees and their families, plus
a number of different projects in the local communities and further afield.
The carmaker is also committed to fighting this pandemic in other affected
countries, such as Thailand and China. Membership of the Global Business
Coalition on HIV/AIDS (GBC) underlines its long-term commitment at its various
locations.. |
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MINI is supporting the Life Ball for
the ninth year in succession in 2009. The 17th Life Ball – taking place
on 16 May 2009 – marks the beginning of a four-year cycle, the elements
water, earth, air and fire representing both metaphorically and in their
artistic embodiment the fundamental symbols of life. Europe’s biggest
AIDS charity event offers MINI an outstanding platform on which to underline
its socio-political commitment.