Both the organisers and he exhibitors a the 2008
Los Angeles Auto Show once again attach great significance to sustainable
mobility concepts and alternative drive systems. Hence, the Los Angeles Show
offers the ideal setting for the BMW Group to present its wide range of concepts
for individual mobility in the world of tomorrow. In this context the
presentation of the new BMW 7 Series and the new BMW 3 Series likewise offers
a clear and straightforward outlook a innovative drivetrain technologies:
BMW ActiveHybrid for BMWs new Luxury Sedan, BMW Advanced Diesel with
BluePerformance for the latest version of the BMW 3 Series. The US debut
of he fifth-generation BMW 7 Series is one of the highlights of the 2008
Los Angeles Auto Show, BMWs new Luxury Sedan impressively proving the
unique innovative power of Germanys premium car maker. Indeed, the
new BMW 7 Series is the result of stylish design and outstanding engineering
in the areas of drive technology, suspension features, safety, driver assistance
systems, and comfort functions. Featuring new engines, Dynamic Driving Control
offered as standard, and the worlds one and only Integral Active Steering,
the new BMW 7 Series offers an unparalleled driving experience combining
dynamism and comfort of a standard never seen before in the world of motoring.
Available from the start also as a long-wheelbase version, this unparalleled
Sedan offers supreme exclusivity and grand touring comfort also through the
longes wheelbase in its class, top-quality materials and supreme quality
of finish characterised by perfect craftsmanship. The innovative character
of BMWs new flagship is also underlined by the latest generation of
the BMW iDrive control concept, the option to use the internet in the car
without restrictions, as well as the availability of numerous, in some cases
quite unique driver assistance systems including BMW Night Vision even able
to detect individual persons on or by the road, BMWs newly developed
Lane Change Warning, and BMWs camera-supported Speed Limit Indicator.
Immediately after its US debut in Miami, the latest version of the BMW 3
Series is being presented to the public on the West Coast for the first time
at the Los Angeles Auto Show. As the worlds best-selling premium car,
the new BMW 3 Series is entering the market with the clear mission to further
increase its leadership over the competition. Carefully modified body design,
appropriate refinements within the interior, the new generation of BMW iDrive,
and new BMW Connec edDrive services including the option to use the internet
within the car contribute to this superiority in the same way as the first
diesel engine developed for the US market and now proudly presented by BMW
in the new BMW 335d Sedan. Developing and building particularly sporting
and, at the same time, efficient diesel engines, BMW has made a significant
contribution to the great popularity diesel technology now enjoys in Europe.
Today BMW diesel engines account for a major share of BMW sales in the most
significant European automobile markets. And now the new BMW Advanced Diesel
offers exactly the right benefits and ideal qualities to give diesel technology
growing popularity also in the USA. The 3.0-litre, 195 kW straight-six power
unit with BMWs Variable Twin Turbo Technology unique the world over
featured in both the BMW X5 xDrive35d and the BMW 335d Sedan presented at
the Los Angeles Auto Show is indeed he most sporting and dynamic diesel engine
in the world.
The use of SCR technology to reduce nitric oxides (NOX) ensures
full compliance with the particularly strict BIN 5 emission standard in the
USA and therefore allows nationwide introduction of both of BMWs Advanced
Diesels with BluePerformance as 50-state models. Introducing BMW ActiveHybrid
Technology, BMW is also pursuing a strategy of model-specific differentiation,
the BMW Group developing a comprehen-sive system of hybrid features giving
each customer the best solution (Best of Hybrid) tailor-made to each model.
In the course of 2009 BMW will therefore be developing two hybrid models
to production standard, the combination of an electric motor and a combustion
engine together with the intense use of brake and thrust energy converted
into electrical energy offering a significant enhancement in efficiency and,
at the same time, substantially improved performance. |