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CHRYSLER GROUP Three automatically latching tops, including a retractable hard top, can drop with the press of a button on the key fob Spacious interior makes comfortable room for four adults; exceptional cargo room easily fits four golf bags, two golf bags when top is dropped
Exhilarating
performance with excellent fuel efficiency of 31 mpg and Flexible-fuel Vehicle
(FFV) engine availability
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All-new 2008 Chrysler Sebring Convertible Rises Above the Rest With Class-leading Innovations and Three Convertible Top Offerings
Los Angeles - Chrysler is raising the roof on the convertible segment, introducing the all-new 2008 Chrysler Sebring Convertible.
In markets outside North America, Sebring Convertible will be the first Dsegment cabriolet for the Chrysler Group to offer both a diesel engine and righthand- drive availability, thereby equipping the vehicle to become a stronger competitor in the segment. Elegant Design both Inside and Out, Top Up or Down
World-class Craftsmanship
Thoughtful Attention to Details The Sebring Convertible’s development team paid keen attention to details, finding ways to make life easier for the driver and passengers, while creating a clean design in the process. The result is a 2008 Chrysler Sebring Convertible that delivers many standard innovative and thoughtful features that will both surprise and delight the driver and passenger, including:
Exhilarating Performance with Excellent Fuel Efficiency The 2008 Chrysler Sebring Convertible is available in the United States in three models: Chrysler Sebring Convertible, Chrysler Sebring Convertible Touring and Chrysler Sebring Convertible Limited. Three engine options power the 2008 Chrysler Sebring Convertible sold in the United States: the standard 2.4-liter four-cylinder World Engine, an available Flexible Fuel Vehicle (FFV) 2.7-liter V-6 engine and an available 3.5-liter V-6 engine coupled with a new six-speed automatic transaxle with Auto Stick. Fuel economy is a high priority for many of today’s car buyers, and the 2008 Chrysler Sebring Convertible’s standard four-cylinder engine rivals the best four-cylinder engines in the segment. Sebring Convertible’s 2.4-liter World Engine with dual variable valve timing delivers fuel efficiency of 23 miles per gallon (mpg) in the city and 31 mpg on the highway, as well as smooth, quiet operation. Mated to a four-speed automatic transaxle, this new engine provides a 15 percent increase in horsepower (173 horsepower vs. 150 horsepower) and an 8 percent improvement in fuel economy compared with the 2.4-liter engine it replaces. An available FFV 2.7-liter V-6 engine provides value- and performanceconscious consumers the power of a V-6 engine with a price that compares with the competition’s four-cylinder engines. Chrysler Sebring Convertible Touring model’s 2.7-liter V-6 engine produces 189 horsepower and 191 lb.-ft. Exhilarating Performance with Excellent Fuel Efficiency The 2008 Chrysler Sebring Convertible is available in the United States in three models: Chrysler Sebring Convertible, Chrysler Sebring Convertible Touring and Chrysler Sebring Convertible Limited. Three engine options power the 2008 Chrysler Sebring Convertible sold in the United States: the standard 2.4-liter four-cylinder World Engine, an available Flexible Fuel Vehicle (FFV) 2.7-liter V-6 engine and an available 3.5-liter V-6 engine coupled with a new six-speed automatic transaxle with Auto Stick. Fuel economy is a high priority for many of today’s car buyers, and the 2008 Chrysler Sebring Convertible’s standard four-cylinder engine rivals the best four-cylinder engines in the segment. Sebring Convertible’s 2.4-liter World Engine with dual variable valve timing delivers fuel efficiency of 23 miles per gallon (mpg) in the city and 31 mpg on the highway, as well as smooth, quiet operation. Mated to a four-speed automatic transaxle, this new engine provides a 15 percent increase in horsepower (173 horsepower vs. 150 horsepower) and an 8 percent improvement in fuel economy compared with the 2.4-liter engine it replaces. An available FFV 2.7-liter V-6 engine provides value- and performanceconscious consumers the power of a V-6 engine with a price that compares with the competition’s four-cylinder engines. Chrysler Sebring Convertible Touring model’s 2.7-liter V-6 engine produces 189 horsepower and 191 lb.-ft. Solid Structure Provides a Smooth Ride The 2008 Chrysler Sebring Convertible was engineered to have an extremely rigid body structure, which provides its quiet, comfortable ride, devoid of cowl shake, even when the top is down. Compared with the model it replaces, the new Sebring Convertible's body structure is substantially stiffer than its predecessor in bending and torsion - especially bending - due to very large sills. In fact, its new front-wheel-drive architecture and the three-box vehicle design contribute to a body that is 2.5 times stiffer in twist and 1.5 times stiffer in bending than the previous generation convertible. These refinements also make the new Sebring Convertible structure stiffer than other convertibles on the market that cost thousands of dollars more. A Breath of Fresh Air The all-new Chrysler Sebring Convertible brings new levels of function and technology to the U.S. convertible segment. Innovative new features include the cutting-edge MyGIG navigation/entertainment/infotainment system, a heated/cooled cupholder, YES® Essentials stain-resistant seat fabric and an available feature every convertible owner will love - the ability to drop the convertible top and all four windows with the push of a button on the key fob. “The all-new Chrysler Sebring Convertible does for the convertible segment what the Chrysler 300 did for the large car segment and the all-new Sebring Sedan does for the mid-size sedan segment - it brings innovative, useful technologies to customers,” said David Rooney, Director – Chrysler Marketing and Global Communications, Chrysler Group. “These features make life easier and safer for the driver and passengers, while making the overall driving experience much more enjoyable for all.” The 2008 Chrysler Sebring Convertible features MyGIG™, a cutting-edge information, entertainment and safety navigation audio system that raises the bar on in-vehicle communications This best-in-class, next-generation navigation radio features a 6.5-inch Thin Film Transistor (TFT) Display with a touch-screen panel that can support 65,000 colors, providing a threedimensional appearance to graphics and animation, as well as multiple font sizes and styles. The MyGIG system follows voice-activated commands and includes many new features for music, sound, movies and personalized picture displays, including:
Class-leading Safety Features The all-new 2008 Chrysler Sebring Convertible also offers a unique combination of class-leading safety features that are designed to keep occupants both safe and secure, top up or down. A new integrated seat-belt system for 2008 connects all seat belts to the seats, making them more comfortable for the driver and passengers, as well as making it much easier for passengers to get in and out of the rear seat. Sebring Convertible’s safety cage is constructed with dual-phase, highstrength and ultra-high-strength steel components designed to protect occupants in all driving situations. Side-guard door beams help protect occupants in side impacts. Sebring Convertible’s extremely strong safety cage is complemented with standard advanced multi-stage front air bags and standard front-seat-mounted side air bags. Anti-lock brakes (ABS) are standard on all 2008 Chrysler Sebring Convertible models. Electronic Stability Program also is available. Rising to the Top The 2008 Chrysler Sebring Convertible competes primarily in the Standard Specialty segment, with some consideration from Luxury Specialty segment buyers in the U.S. market. The convertible portion of the Standard Specialty segment has remained fairly steady over the past 5 calendar years, with an average of 150,000 units sold each year. The convertible segment is expected to achieve steady growth in the near future, due to a trend toward niche vehicles. In the United States, Chrysler Sebring Convertible is designed to appeal to successful Baby Boomers who want a car for themselves. They love the openair freedom of a convertible, but also appreciate that the new Sebring Convertible is practical 365 days of the year. These buyers are 40-50 years old, and 70 percent of them are married. They are well-educated and earn a median income of approximately $90,000. Fifty percent are male, 50 percent are female and 60 percent are college educated. These Sebring Convertible buyers are fun, carefree, classy, friendly, smart and easy-going. The all-new Chrysler Sebring Convertible meets their demands for a vehicle that can do triple duty for going to work, running errands and pleasure drives with the top down. 2008 Chrysler Sebring Convertible Production Production of the 2008 Chrysler Sebring Convertible begins in the first quarter of 2007 at the newly refurbished Sterling Heights (Mich.) Assembly Plant. Sebring Convertible’s new 173 horsepower 2.4-liter four-cylinder World Engine is built in the state-of-the art Global Engine Manufacturing Alliance (GEMA) plant in Dundee, Mich. The 2.7-liter V-6 engine and the 3.5-liter V-6 engine are built at the Kenosha (Wis.) Engine Plant. Chrysler Brand
Global Engine Manufacturing Alliance (GEMA) The World Engine is a family of world-class four-cylinder engines produced by GEMA in Dundee, Mich., delivering an exceptional combination of quality, fuel efficiency, refinement and performance. GEMA is owned equally by DaimlerChrysler Corp., Mitsubishi Motors Corp. and Hyundai Motor Co. By optimizing the three joint venture partners’ strengths, global economies of scale and the latest practices in flexible teams and machines, GEMA aims to set a new benchmark in engine plant productivity.
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This completely redesigned Sebring Convertible is
built on the company’s new D-segment platform and offers what no other
convertible on the road can offer: Chrysler’s sleek and elegant design,
exhilarating performance with excellent fuel efficiency, a spacious interior
that comfortably sits four adults and enough room in the trunk to hold two
golf bags, even when the top is dropped. The all-new 2008 Chrysler Sebring
Convertible also offers what no other convertible has offered before - three
automatically latching convertible top options: vinyl, cloth and a first
for this new 2008 Sebring Convertible, a bodycolor painted steel retractable
hard top, all of which can be retracted with a push of a button on the key
fob. Top that with a standard power hard tonneau cover on all models, and
top up or down, Sebring Convertible provides the benefits of coupe and the
true open-air freedom of a convertible, all at a surprisingly affordable
price. “America’s favorite convertible is now better than ever,”
said George Murphy, Senior Vice President - Global Marketing, Chrysler Group.
Chrysler designers looked at the future brand showroom
when seeking inspiration for the 2008 Chrysler Sebring Convertible. From
the original sketches to the production vehicle, the all-new convertible
was designed to provide a familial tie to its new sedan sibling, and the
resemblance is unmistakable. Beyond that, the convertible stretches the look
to create usable space in the trunk when the convertible top is stowed.
“Top up or down, the all-new Sebring Convertible’s design captures
the essence of the Chrysler brand,” said Trevor Creed, Senior Vice President
- Design, Chrysler Group. “The all-new 2008 Chrysler Sebring
Convertible’s design is a showcase for the expressive, refined, athletic
and passionate.” From the front view, the new Sebring Convertible shares
many traits with its sedan sibling, including the distinctive face of Chrysler,
the brand’s signature eggcrate grille and a uniquely sculptured hood
that features the Chrysler brand’s elegant lines. The Chrysler winged
medallion is centered at the top of the grille just below the leading edge
of the hood. Large quad headlamps wrap around to the side of the vehicle,
where the all-new Sebring Convertible’s profile takes on a shape all
its own. The all-new 2008 Chrysler Sebring Convertible’s wheelbase is
2.9 inches longer, and the car is 3.5 inches taller and more than 2 inches
wider than the vehicle it replaces. Its overall length also is 3 inches longer
than the sedan, which lengthens the side profile and provides enough cargo
room in the trunk to hold two golf bags when the roof is retracted. Sebring
Convertible’s profile is defined by a long hood, a long roofline and
a high chrome beltline, all of which give the vehicle a nicely proportioned,
elegant greenhouse with the top up. Designers also minimized the width of
the C-pillar, improving the convertible’s sleek side profile and increasing
rearward visibility when the convertible top is up. Sculpted character lines
run across the body, underneath the door handles and across the lower bodyside,
producing the Sebring Convertible’s athletic stance. From the rear,
wide tail lamps are mounted on the corners and deck lid for visibility and
visual impact. Rear fog lamps mounted in the backup lamps help maintain a
uniform appearance among models sold around the world. Chrometipped dual
exhaust outputs hint at the Limited model’s performance capability when
equipped with the 3.5-liter V-6 engine and six-speed automatic transaxle.
The all-new 2008 Chrysler Sebring Convertible’s
interior features a modern, clean design with intense focus on quality, detail,
craftsmanship and execution. Soft surfaces on interior touch points, including
the instrument panel cover and door arm rests, complement the convertible’s
luxurious interior. Inspired by the Chrysler winged badge, the
convertible’s center stack features a Chrysler signature analog clock,
which is surrounded by dual heating and air conditioning vents. Sebring
Convertible’s instrument panel also includes a locking glove box that
can secure important documents and small items. The center floor console
features dual storage bins and a sliding armrest that moves 3 inches to provide
a comfortable position for all drivers. As many as four occupants can experience
the new Sebring Convertible’s comfortable, roomy interior. Occupants
sit 2.5 inches higher than they did in the previous Sebring Convertible model,
giving them a command-of-the-road seating position. Rear seat passengers
also have plenty of leg and head room, making this a functional convertible
that can be enjoyed year round in all seasons. All 2008 Chrysler Sebring
Convertible models feature a two-tone interior theme with dark and lighter
shades of Khaki or Gray on the instrument panel and door trim. The Chrysler
Sebring Convertible Limited model also features an exclusive Cream and Pebble
Beige interior with leather seats. Interior accents include Alloy Silver
and chrome on the Sebring Convertible model, Satin Silver and chrome on the
Touring model and Satin Silver, chrome and Tortoise Shell on the Limited
model.
Driven by award-winning new models, the
Chrysler brand has seen a dramatic increase in sales, market share and brand
image, culminating in 2005 calendar year sales of 649,293 units - an all-time
sales record. Since 1990, Chrysler brand sales have jumped 251 percent. No
other American automotive brand has grown as much during the same time frame.
“The Chrysler brand's succession of innovative product introductions
continues to solidify the brand's standing as the leader in great design,
purposeful technology and value,” Rooney said. “With the introduction
of the all-new 2008 Chrysler Sebring Convertible, as well as the launch of
the all-new 2007 Chrysler Sebring and the 2007 Chrysler Aspen - the first-ever
full-size SUV for the brand - the momentum is sure to continue,” he
added.