The
Stuttgart-based brand
Web special
"The Porter" at www.the-porter.com: Fascinating diamond heist with Bryan
Ferry, Dannii Minogue, Max Beesley and the new CLS
Class
Title song
"Fool for Love" by Bryan Ferry as free download
Web-Special "The Porter" unter www.the-porter.com:
Faszinierender Diamantenraub mit Bryan Ferry, Dannii Minogue, Max Beesley
und der neuen CLS-Klasse
Titelsong "Fool for Love" von Bryan Ferry als
kostenloser Download |
CLS Class
Total Suspense:
Mercedes-Benz Presents "Thriller" With International Star Cast for the New
CLS
Class
Stuttgart - Mercedes-Benz is now putting the new CLS Class on the
film scene with an exciting Web special: beginning October 18, the four-door
coupe can be seen in a thirteen-minute thriller with an all-star international
cast at www.the-porter.com. "The Porter" tells the fascinating story
of the porter at a five-star hotel in Budapest who becomes wrapped-up in
a diamond smuggling operation. The central roles are played in pure star
form by top names from the film and music industry: the porter is played
by the English singer and actor, Max Beesley, ex-Roxy Music-front man Bryan
Ferry is the jewel smuggler. The Hungarian top model Annamaria Cseh plays
the mysterious beauty and Australian pop diva Dannii Minogue is perfectly
at home as the seductive nightclub owner. |
"A model as exciting as the CLS demands
exceptional marketing concepts", explains Lothar Korn, Global Advertising
Manager of Mercedes-Benz Passenger Cars Division at DaimlerChrysler AG. Korn.
"The Porter expands our integrated campaign for the market launch of the
CLS and is closely connected with other Mercedes-Benz marketing activities."
Which also goes for the films title tune.
"Fool for Love", a Bryan Ferry hit that the ex-front man of Roxy Music recently
re-recorded exclusively for Mercedes-Benz, will be available as a free download
from October 18 at Mixed Tape, the Mercedes-Benz music platform. At
www.mercedes-benz.com/mixedtape, music fans will also find the song "The
Wave" by the Argentinean performer, Gabriela Anders, who also appears as
a supporting actress in "The Porter". The campaign surrounding "The Porter"
will reach its high point with Bryan Ferrys exclusive club concert
on November 17 in Hamburg, where the music legend will present the title
song "Fool for Love" for the first time live in front of 150 invited VIP
guests.
Mercedes-Benz will give away ten tickets (5 x 2) for this exceptional
event among all online users that take part in a raffle on the website. And
of course interviews with the leading actors, excerpts from the making-of
and brief profiles of the artists are all available at
www.the-porter.com. |
DaimlerChrysler Communications,
October 14, 2004 |
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