 The Stuttgart-based brand Big Brothers Big Sisters |
A BIGGER BANG FOR CHARITY
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"Big Brothers Big Sisters is proud to be partnering with Mercedes-Benz to enrich young people's lives through one-to-one friendships," said BBBS President and CEO Judy Vredenburgh. "Across the nation, there is an increasing demand for volunteers and financial support to expand our program to even more children. This innovative online auction will help Big Brothers Big Sisters create brighter futures, better schools and stronger communities for all."
Now available in dealerships nationwide, the highly acclaimed Mercedes-Benz R-Class is the all-new, all-wheel-drive, six passenger sports touring vehicle which provides a brand new way to travel. Combining the four-wheel-drive capability of an SUV and the versatility of a minivan with the performance, style and luxury of Mercedes-Benz, the R-Class is unlike any other vehicle on the market. With a sharp focus on design, comfort, space and performance, the new R-Class is designed as a roomy vehicle with space for six adults - three pairs of comfortable single seats in a spacious interior. MBUSA's support of Big Brothers Big Sisters reflects the company's commitment to youth organizations focused on educating and empowering future generations, particularly those who are underserved. MBUSA currently supports Big Brothers Big Sisters' school-based mentoring program in New Jersey. MBUSA also provides DRIVE YOUR FUTURE scholarships to college-bound high school students who are affiliated with BBBS.
Big Brothers Big Sisters
Big Brothers Big Sisters helps children reach their potential through one-to-one relationships, professionally supported, with measurable results. The organization serves 240,000 children, ages 6 through 18, in all 50 states. National research has shown that the positive relationships between youth and their Big Brothers and Big Sisters have a direct, measurable and lasting impact on children's lives. In 2003, Big Brothers Big Sisters was selected by Forbes Magazine as one of its top ten charities, making the publication's "gold star" list of charities which it believes are worthy of donor consideration, in its annual survey of 200 large charities. The national office is located in Philadelphia. To volunteer or donate, visit www.bigbrothersbigsisters.org.
Mercedes-Benz USA
Headquartered in Montvale, N.J., MBUSA is responsible for the sales, marketing and service of all Mercedes-Benz and Maybach products in the United States. Through its philanthropic programs, MBUSA focuses on educating and empowering future generations, particularly those who are underserved. The company views education as an opportunity to ensure that as many of today's youth as possible are given the tools, guidance and support they need to reach their full potential.
| DaimlerChrysler Communications, Stuttgart (Germany), Auburn Hills (USA), March 14, 2006 |
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Funds raised will benefit Big Brothers Big Sisters
(BBBS), the nation's oldest and largest youth mentoring organization. This
exclusive R-Class sports tourer which features an airbrushed Rolling Stones
A Bigger Bang paint scheme will raise funds for BBBS to provide more children
with the life-changing friendship of a Big Brother or Big Sister. Beginning
March 14, interested bidders may visit: www.rockther.com to pre-register.
Pre-registration will continue through the conclusion of the auction on April
20. Through our partnership with the Rolling Stones and the auction of such
a unique car, we will be able to help many children whose lives are affected
daily by Big Brothers Big Sisters," said Paul Halata, president and CEO of
Mercedes-Benz USA. "Like Big Brothers Big Sisters, we have a strong history
of supporting the community and are committed to helping children become
better prepared for the future." Customized by Unique Autosports, the Rolling
Stones Edition R-Class features Rolling Stones embroidered headrests, Rolling
Stones floor mats and a paint scheme with DuPont™ Hot Hues™ paint.
The sports tourer is powered by a 302-horsepower, 5.0-liter V8 engine, and
features 22" wheel rims by Löwenhart mounted with Pirelli tires. Inside
the cabin, the Rolling Stones Edition R-Class is an audiophile's dream with
Unique Edition Custom Fiberglass amp rack, JBL amplifier and subwoofers,
Stinger Expert Series wiring and Alpine headrest touch screen TVs with DVD
player. The airbrushed artwork was completed by Cycle-Delics and the original
artwork concept was developed by Primer Inc.