Sixty-eight years ago, the Wrangler created
the SUV category, said Deborah Meyer Vice President and Chief
Marketing Officer, Chrysler LLC. Today, the Wrangler remains an icon
in a now crowded segment, set apart by its unique, purpose-built design and
its fundamental capability to go anywhere and do anything. The two-door
Jeep Wrangler remains true to its heritage as the original, extreme fun and
freedom machine and is the only 4x4 convertible with multiple open-air options.
The popularity of the Jeep Wrangler has never waned and is perennially a
best-seller for the brand.
The Wrangler Unlimited is the only four-door convertible SUV on the market
with room for five adult passengers and is extremely popular with customers
who always wanted a Jeep Wrangler, but also needed extra space and versatility.
In the hotly competitive world of SUVs, the Jeep Wrangler stands out
for its unique combination of functional design, go-anywhere capabilities
and its long tradition, said Jack R. Nerad, Executive Editorial Director
and Executive Market Analyst for Kelley Blue Book and kbb.com. To many,
there is simply no substitute for a Jeep vehicle, and that adds up to making
Jeep Wrangler the 2009 Best Resale Value Award winner in the SUV category.
The Kelley Blue Book Resale Value Awards were created to recognize automakers'
achievements in producing vehicles that best retain their value. The vehicles
honored are expected to retain the greatest proportion of their original
retail price after five years of ownership.
About the Jeep Brand
With 68 years of legendary 4x4 capability, the Jeep brand is purpose-built
for adventurous lifestyles. Seven vehicles comprise the Jeep brand line-up,
including the highly efficient Jeep Compass and Jeep Patriot , the mid-size
Jeep Liberty, the premium Jeep Grand Cherokee, the seven-passenger Jeep
Commander, the original off-road machine, the Jeep Wrangler, and the four-door
Jeep Wrangler Unlimited. |