2008
2008
ZUR DEUTSCHEN VERSION |
Start of Advertising Campaign for Fourth Porsche
Model Series
Stuttgart. Dr.
Ing. h.c. F. Porsche AG, Stuttgart, is rolling the new Panamera Gran Turismo
into the public limelight for the first time.
 Starting on 15 September, the Panamera
Online Magazine is offering a wide range of information all about the latest
member of the Porsche family at www.porsche.com/panamera - including videos
of disguised prototypes on test drives. This is accompanied at the same time
by an elaborate mailing campaign directly addressing potential customers.
The next highlight starting on 20 October is an advertising campaign with
double-page ads in leading news and business magazines, again offering a
sneak preview of Porsche's latest model. Indeed, even this limited view of
the dynamic front end clearly proves that the four-door Panamera is a genuine
Porsche all the way, the
Panamera naturally benefiting
from Porsche's 60 years of sports car know-how in Zuffenhausen and the driving
dynamics so typical of the brand. Precisely this know-how and driving dynamics
are combined in the Panamera with superior driving comfort and the Panamera's
very special space concept for four adults, making the new Panamera the ideal
family-friendly Gran Turismo without the slightest compromise. |
READER COMMENTS
| Porsche Press Information,
September 2008 |
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