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2011

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2011

ZUR DEUTSCHEN VERSION

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The Audi A1

Audi has successfully entered a new vehicle class. The compact A1 unites all of the strengths of the brand – a progressive design, uncompromising quality and groundbreaking efficiency – in a space measuring 3.95 meters (12.96 ft) in length.

../../JPG/AUDI/Audi0456.jpg, photo by audi 2011The compact model with the four rings is dynamic and high-quality, emotion-packed and individual. The Audi A1 Audi has successfully entered a new vehicle class. The compact A1 unites all of the strengths of the brand – a progressive design, uncompromising quality and groundbreaking efficiency – in a space measuring 3.95 meters (12.96 ft) in length. The compact model with the four rings is dynamic and high-quality, emotion-packed and individual. Its powerful engines and the agile chassis make it the sportiest car in the segment. After just a few months on the market, the A1 has already won numerous awards, including the “Auto Trophy ” from Auto Zeitung ,the “Golden Steering Wheel ” from Auto Bild and Bild am Sonntag and the “Car of the Year Award ” from What Car? It was also voted as one of the “Best Cars of 2011 ” by the readers of auto motor und sport. The A1 also received the top five star rating in the Euro NCAP crash test.

Body and interior

The design with the encircling shoulder line is cutting-edge and integrates the Audi A1 into the large model family. The front end with the dominating single-frame grille, the side line with the distinctive roof arch, the coupé-like C-pillars and the large wheel arches are among its defining style elements. The hood and the rear hatch wrap around the body. Audi offers optional xenon plus headlights with LED daytime running light strips and LED tail lights. The tail lights are already three-dimensionally styled in the base model and are unmistakable, day or night. High- and ultra high-strength steels comprise two-thirds of the compact model ’s body. The strongest of these are the hot-shaped steels, which draw their extremely high tensile strength from a dramatic temperature increase during the shaping process. Hot-shaped steels are used primarily within the passenger cell. They provide the basis for the precise, sporty handling, the good comfort, the quiet interior, the excellent passive safety and the low base weight..

The interior of the Audi A1 is spacious, bright and airy. The instrument panel bears hints of an airplane wing; its four round air vents are reminiscent of jet engines. The clean, clear controls are every bit a classic Audi strength as the superior workmanship. Many lovingly designed details underscore the premium character of the A1.

Drivetrain

The Audi A1 is available with a choice of five four-cylinder engines: three TFSI engines and one TDI. A second diesel rounds out the lineup. All of the engines follow the downsizing principle – they substitute turbocharging for displacement and draw their fuel through direct injection units. Their performance range extends from 63 kW (86 hp) to 136 kW (185 hp). The most powerful 1.4 liter engine uses a supercharger and a turbocharger for forced induction. All versions of the A1 impress with exemplary fuel economy. Standard cycle values lie between 3.9 and 5.9 liters per 100 kilometers (39.87 - 60.31 US mpg). The 1.6 TDI with 66 kW (90 hp) and manual transmission emits only 99 g of CO2 per kilometer (159.33 g/mile). Efficiency modules that come standard with all versions (except the 66 kW/90 hp 1.6 TDI with S tronic and the 136 kW/185 hp 1.4 TFSI) are a start-stop system and a recuperation system. A new, particularly effective thermal management system in the engine contributes to the low fuel consumption of the 1.2 TFSI.

Engine lineup:

  • 1.2 TFSI with 63 kW (86 PS)

  • 1.4 TFSI with 90 kW (122 PS)

  • 1.4 TFSI with 136 kW (185 hp)

  • 1.6 TDI with 66 kW (90 hp), available later this year

  • 1.6 TDI with 77 kW (105 hp)

At Audi, efficiency always means high-tech. The A1 1.4 TFSI with 90 kW (122 hp) and the 1.6 TDI with 66 kW (90 hp) are available with the seven-speed S tronic dual-clutch transmission. The S tronic is standard in the top model. The dual-clutch transmission shifts extremely quickly, comfortably and with no perceptible interruption to the flow of power.

It can be operated as an automatic or manually, with paddles on the steering wheel available as an option. Thanks to its high efficiency and the intelligent control system, the S tronic also helps to reduce fuel consumption.

Chassis

The agile, wide-track chassis moves the A1 to the head of its class. Whether in the city, on an interurban road or on the expressway – the small compact is always great fun to drive thanks to its sporty setup, the favorable weight distribution and the direct-ratio steering. The powerful top model sprints from zero to 100 km/h (62.14 mph) in 6.9 seconds and features a particularly sporty setup. The ESP stabilization program with electronic limited slip differential, which comes standard on all models, makes the handling even more precise while also enhancing driving safety. It minimizes understeer at the cornering limit by means of slight braking, which also improves traction.

Equipment and trim

In addition to the Attraction and Ambition trim lines, Audi also offers a media style package focused on infotainment and interior design. In addition to 16-inch aluminum wheels, sport seats with lumbar support, a leather steering wheel and aluminum-look interior trim, the Ambition line also comes standard with the on-board computer with efficiency program and shift indicator. Innovative materials and modern colors emphasize the youthful character of the Audi A1. Whether color-coordinated air vents, LED interior lights or seat covers in expressive colors – customization is the key. The equipment program offers countless opportunities for matching the A1 to the drive r ’s own personal style. There are even a variety of paint finishes from which to choose for the roof arch. Customers can also order many features after the initial salThe available infotainment and multimedia systems for the Audi A1 come directly from the full-size class. The top of the line is MMI navigation plus, a media center that sets new standards in the compact segment. It borrows closely from the system used in Audi ’s A8 flagship,including the monitor that folds o ut from the instrument panel and the control unit, which uses MMI logic. The connectivity package, which is based on the concert radio, includes a navigation preparation kit that allows the customer to later install a map-based navigation system – that, too, is a new idea. The 465 watt Bose surround sound system with 14 speakers is just one example of the additional high-end complementary features available. Convenient Bluetooth and wired interfaces are available for cellular phones and external players such as the iPod.e to follow a trend or a whim.

The equipment, data and prices specified in this document refer to the model range offered in Germany. Subject to change without notice; errors and omissions excepted.

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../../JPG/AUDI/pict_01_audi.jpg,AUDI PICT, photo by audi 2005

AUDI AG, Kommunikation Produkt
AUDI AG, Product Communications
Ingolstadt, 2011
www.audi-mediaservices.com

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