 2008
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New Ways to New Efficiency: BMW at the 2008 Los Angeles Auto ShowMunich/Los Angeles. BMW EfficientDynamics is conquering the US and Canadian automobile markets. Offering a wide range of innovative drive concepts combining sheer driving leasure with optimised fuel economy and emission management , the German premium car maker BMW is making a strong appearance a the Los Angeles Auto Show from 19-30 November 2008.
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Immediately prior to heir market launch
in the USA and Canada, the BMW X5 xDrive35d and BMW 335d Sedan Advanced Diesels
featuring BluePerformance Technology are being presented to the public
in California. And parallel to the US debut of the new BMW 7 Series, the
BMW Concept 7 Series ActiveHybrid will also be at the LA Show. Yet a further
highlight is the new BMW 7 Series with its unique balance of performance
and fuel economy again based on BMW’s unique EfficientDynamics development
strategy. Presenting a wide range of efficiency-enhancing technologies, the
BMW Group is once again demonstrating its leading position in the development
of future-oriented drive concepts at the 2008 Los Angeles Auto Show. Like
the all-electric MINI E making its world debut in Los Angeles and subsequently
being driving also in California in a pilot project by selected private and
corporate customers in everyday traffic, BMW ActiveHybrid and BMW BluePerformance
present new, innovative concepts for the ongoing, significant reduction of
fuel consumtion and emissions in road traffic. As the world’s leading
manufacturer of premium cars, the BMW Group is indeed able to offer a broad
range of concepts in all relevant segments available in the market in
appropriate, model-specific configurations.
Both the organisers and he exhibitors a the 2008
Los Angeles Auto Show once again attach great significance to sustainable
mobility concepts and alternative drive systems. Hence, the Los Angeles Show
offers the ideal setting for the BMW Group to present its wide range of concepts
for individual mobility in the world of tomorrow. In this context the
presentation of the new BMW 7 Series and the new BMW 3 Series likewise offers
a clear and straightforward outlook a innovative drivetrain technologies:
BMW ActiveHybrid for BMW’s new Luxury Sedan, BMW Advanced Diesel with
BluePerformance for the latest version of the BMW 3 Series. The US debut
of he fifth-generation BMW 7 Series is one of the highlights of the 2008
Los Angeles Auto Show, BMW’s new Luxury Sedan impressively proving the
unique innovative power of Germany’s premium car maker. Indeed, the
new BMW 7 Series is the result of stylish design and outstanding engineering
in the areas of drive technology, suspension features, safety, driver assistance
systems, and comfort functions. Featuring new engines, Dynamic Driving Control
offered as standard, and the world’s one and only Integral Active Steering,
the new BMW 7 Series offers an unparalleled driving experience combining
dynamism and comfort of a standard never seen before in the world of motoring.
Available from the start also as a long-wheelbase version, this unparalleled
Sedan offers supreme exclusivity and grand touring comfort also through the
longes wheelbase in its class, top-quality materials and supreme quality
of finish characterised by perfect craftsmanship. The innovative character
of BMW’s new flagship is also underlined by the latest generation of
the BMW iDrive control concept, the option to use the internet in the car
without restrictions, as well as the availability of numerous, in some cases
quite unique driver assistance systems including BMW Night Vision even able
to detect individual persons on or by the road, BMW’s newly developed
Lane Change Warning, and BMW’s camera-supported Speed Limit Indicator.
The BMW Concept 7 Series ActiveHybrid
presented at the 2008 Los Angeles Auto Show, through the use of a mild hybrid
concept, serves to reduce fuel consumption by approximately 15 per cent in
the EU test cycle versus a comparable car with a conventional combustion
engine. A further manifestation of this echnology is the BMW Conce X6
ActiveHybrid where a full hybrid system reduces fuel consumtion by up to
20 per cent in the EU test cycle. Parallel to these innovations, BMW is using
its broad range of competence in the drive systems technology to consistently
optimise the combustion engine with all its proven qualities. Indeed, the
eight - and six-cylinder power plants featured in the new BMW 7 Series once
again set the standard in their respective class in terms of dynamics, motoring
refinement and efficiency. The 300 kW V8 featured in the new BMW 750i is
indeed the most efficient power unit in its class – an impressive fact
clearly confirmed by average fuel consumtion in the EU test cycle of just
11.4 litres/100 kilometres. And reducing fuel consumtion to just 9.9 litres/100
kilometres the BMW 740i powered by a 240 kW straight-six likewise offers
an unparalleled balance of driving performance and fuel economy unmatched
in its class.