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New Ways to New Efficiency: BMW at the 2008 Los Angeles Auto Show

Munich/Los Angeles. BMW EfficientDynamics is conquering the US and Canadian automobile markets. Offering a wide range of innovative drive concepts combining sheer driving leasure with optimised fuel economy and emission management , the German premium car maker BMW is making a strong appearance a the Los Angeles Auto Show from 19-30 November 2008.

../../JPG/BMW/BMW00284.jpg, BMW CONCEPT 7 SERIES ACTIVEHYBRID, photo by bmw 2008 Immediately prior to heir market launch in the USA and Canada, the BMW X5 xDrive35d and BMW 335d Sedan Advanced Diesels  featuring BluePerformance Technology are being presented to the public in California. And parallel to the US debut of the new BMW 7 Series, the BMW Concept 7 Series ActiveHybrid will also be at the LA Show. Yet a further highlight is the new BMW 7 Series with its unique balance of performance and fuel economy again based on BMW’s unique EfficientDynamics development strategy. Presenting a wide range of efficiency-enhancing technologies, the BMW Group is once again demonstrating its leading position in the development of future-oriented drive concepts at the 2008 Los Angeles Auto Show. Like the all-electric MINI E making its world debut in Los Angeles and subsequently being driving also in California in a pilot project by selected private and corporate customers in everyday traffic, BMW ActiveHybrid and BMW BluePerformance present new, innovative concepts for the ongoing, significant reduction of fuel consumtion and emissions in road traffic. As the world’s leading manufacturer of premium cars, the BMW Group is indeed able to offer a broad range of concepts in all relevant segments available in the market in appropriate, model-specific configurations.

../../JPG/BMW/BMW00285.jpg, BMW 7ER, photo by bmw 2008 Both the organisers and he exhibitors a the 2008 Los Angeles Auto Show once again attach great significance to sustainable mobility concepts and alternative drive systems. Hence, the Los Angeles Show offers the ideal setting for the BMW Group to present its wide range of concepts for individual mobility in the world of tomorrow. In this context the presentation of the new BMW 7 Series and the new BMW 3 Series likewise offers a clear and straightforward outlook a innovative drivetrain technologies: BMW ActiveHybrid for BMW’s new Luxury Sedan, BMW Advanced Diesel with BluePerformance for the latest version of the BMW 3 Series. The US debut of he fifth-generation BMW 7 Series is one of the highlights of the 2008 Los Angeles Auto Show, BMW’s new Luxury Sedan impressively proving the unique innovative power of Germany’s premium car maker. Indeed, the new BMW 7 Series is the result of stylish design and outstanding engineering in the areas of drive technology, suspension features, safety, driver assistance systems, and comfort functions. Featuring new engines, Dynamic Driving Control offered as standard, and the world’s one and only Integral Active Steering, the new BMW 7 Series offers an unparalleled driving experience combining dynamism and comfort of a standard never seen before in the world of motoring. Available from the start also as a long-wheelbase version, this unparalleled Sedan offers supreme exclusivity and grand touring comfort also through the longes wheelbase in its class, top-quality materials and supreme quality of finish characterised by perfect craftsmanship. The innovative character of BMW’s new flagship is also underlined by the latest generation of the BMW iDrive control concept, the option to use the internet in the car without restrictions, as well as the availability of numerous, in some cases quite unique driver assistance systems including BMW Night Vision even able to detect individual persons on or by the road, BMW’s newly developed Lane Change Warning, and BMW’s camera-supported Speed Limit Indicator.

Immediately after its US debut in Miami, the latest version of the BMW 3 Series is being presented to the public on the West Coast for the first time at the Los Angeles Auto Show. As the world’s best-selling premium car, the new BMW 3 Series is entering the market with the clear mission to further increase its leadership over the competition. Carefully modified body design, appropriate refinements within the interior, the new generation of BMW iDrive, and new BMW Connec edDrive services including the option to use the internet within the car contribute to this superiority in the same way as the first diesel engine developed for the US market and now proudly presented by BMW in the new BMW 335d Sedan. Developing and building particularly sporting and, at the same time, efficient diesel engines, BMW has made a significant contribution to the great popularity diesel technology now enjoys in Europe. Today BMW diesel engines account for a major share of BMW sales in the most significant European automobile markets. And now the new BMW Advanced Diesel offers exactly the right benefits and ideal qualities to give diesel technology growing popularity also in the USA. The 3.0-litre, 195 kW straight-six power unit with BMW’s Variable Twin Turbo Technology unique the world over featured in both the BMW X5 xDrive35d and the BMW 335d Sedan presented at the Los Angeles Auto Show is indeed he most sporting and dynamic diesel engine in the world.

The use of SCR technology to reduce nitric oxides (NOX) ensures full compliance with the particularly strict BIN 5 emission standard in the USA and therefore allows nationwide introduction of both of BMW’s Advanced Diesels with BluePerformance as 50-state models. Introducing BMW ActiveHybrid Technology, BMW is also pursuing a strategy of model-specific differentiation, the BMW Group developing a comprehen-sive system of hybrid features giving each customer the best solution (Best of Hybrid) tailor-made to each model. In the course of 2009 BMW will therefore be developing two hybrid models to production standard, the combination of an electric motor and a combustion engine together with the intense use of brake and thrust energy converted into electrical energy offering a significant enhancement in efficiency and, at the same time, substantially improved performance.

../../JPG/BMW/BMW00286.jpg, BMW Concept X6 ActiveHybrid, photo by bmw 2008 The BMW Concept 7 Series ActiveHybrid presented at the 2008 Los Angeles Auto Show, through the use of a mild hybrid concept, serves to reduce fuel consumption by approximately 15 per cent in the EU test cycle versus a comparable car with a conventional combustion engine. A further manifestation of this echnology is the BMW Conce X6 ActiveHybrid where a full hybrid system reduces fuel consumtion by up to 20 per cent in the EU test cycle. Parallel to these innovations, BMW is using its broad range of competence in the drive systems technology to consistently optimise the combustion engine with all its proven qualities. Indeed, the eight - and six-cylinder power plants featured in the new BMW 7 Series once again set the standard in their respective class in terms of dynamics, motoring refinement and efficiency. The 300 kW V8 featured in the new BMW 750i is indeed the most efficient power unit in its class – an impressive fact clearly confirmed by average fuel consumtion in the EU test cycle of just 11.4 litres/100 kilometres. And reducing fuel consumtion to just 9.9 litres/100 kilometres the BMW 740i powered by a 240 kW straight-six likewise offers an unparalleled balance of driving performance and fuel economy unmatched in its class.


Media Information
November 2008



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